Digital Startups Are Teaching the Big Guys Some Lessons

Traditional news outlets are discovering new forms of storytelling

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ’s ability to use analytical methods to hunt for little-seen stories lurking in the Internet’s long tail, Cohen was willing to chance a new career at an Internet-native startup. “What appealed to me was not only the ability to build something from scratch with really smart people but to be obviously on the cutting edge of digital,” explains Vocativ’s CEO.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}