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Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.
The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat's forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.
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