Digital Advertising Has Neglected Audiences. Now We’re Paying the Price

Advertisers, publishers and consumers all need to mutually benefit

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Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is that the advertising value exchange is incomplete. Even as digital media spend surpasses $100 billion this year, performance will disappoint and viewers of ads will come up short, not seeing one penny of it.

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