Digg Sells to Betaworks for Whopping … $500,000
Tech firm aims to revitalize social sharing startup
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Content-sharing site Digg has been sold to Betaworks, and the technology investment company grabbed the waning social starlet for only $500,000, according to The Wall Street Journal.
Of course Betaworks is only really acquiring Digg’s technology, with founder Kevin Rose having left the company last March and Google having hired him this past March, and The Washington Post-owned social marketing firm SocialCode picking up a slew of Digg engineers in May.
Betaworks plans to return Digg to its startup roots, specifically aligning it with the company’s Facebook-and-Twitter curation app News.me,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in