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Banner ads are pretty much the bane of every digital consumer's existence. So, it's no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually turn sci-fi fans into patrons of the fast-casual burger chain.
The brand worked with Google and its digital agency, Vitro, to create immersive video promos for Red Robin's Terminator Genisys campaign, which also includes TV spots and signage in the company's restaurants. The ads let viewers see Red Robin pitchwoman "Melanie" as a Terminator character would.