Dentsu’s Mobile Agency Says a ‘Significant Amount’ of App-Install Ads Are Fraudulent

'Where there's money, there is fraud'

Only a couple of years ago, mobile advertising was thought to be fairly safe and protected from most forms of digital advertising fraud, but fraudsters continue to find new loopholes and more sophisticated tactics to infiltrate smartphone-sized ads.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}