Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Only a couple of years ago, mobile advertising was thought to be fairly safe and protected from most forms of digital advertising fraud, but fraudsters continue to find new loopholes and more sophisticated tactics to infiltrate smartphone-sized ads.
Today Dentsu-owned Fetch—a mobile agency that has notably made its fortunes from app-install campaigns for big brands in recent years—is partnering with fraud-detection company Forensiq to analyze the mobile campaigns that it runs for clients that have big app businesses like Expedia, StubHub and eBay.