Denny’s Zinger: The Two-word Definition of Marketing — CREATING WANTS!
“Apple Inc. and Google Inc. are racing to anticipate the needs of their users,” crowed Daisuke Wakabayashi and Alistair Barr in The Wall Street Journal.
They gush:
“Apple’s Proactive Assistant, a feature of its forthcoming iOS 9 software, aims to learn how a user will behave from information stored on an iPhone. By contrast, Google Now combs data from a universe of online services and searches.”
“Snoop! Snoop! Snoop!” is the mantra of Big Data. “Anticipate the customer’s needs.”
Needs
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