David Kenny of CEO The Weather Company: You Have to Reinvent Content For Mobile
Publishers looking to get into the app business should not just adapt their online content for the mobile web, argued David Kenny, chairman/CEO of The Weather Company, said in a keynote interview at the AppNation conference in New York this morning.
“It is a big mistake to think it works like the web, it is a very different experience,” he said. “They are checking the weather six times a day. Our mobile users are making decisions on the fly, you’ve got to flow into that.”
Kenny
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