Daughtry Turns To Facebook, Twitter For Title, Artwork Of New Single
Rock band Daughtry has taken to Facebook and Twitter for the title and artwork of its new single this week. The group’s frontman, "American Idol" alum Chris Daughtry, launched a social media campaign that puts profile pictures of the group's Facebook and Twitter fans into the artwork for the single. The puzzle pictures will eventually reveal the new song title.
Rock band Daughtry has taken to Facebook and Twitter for the title and artwork of its new single this week. The group’s frontman, “American Idol” alum Chris Daughtry, launched a social media campaign that puts profile pictures of the group’s Facebook and Twitter fans into the artwork for the single. The puzzle pictures will eventually reveal the new song title.
Daughtry told Mashable:
I’ve been seeing a lot of different ways certain products are revealed — even movies — that tease the first image but also involve the fans.
The interactive social media campaign builds anticipation for the album, as well as fan participation.
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