Performance Marketing

Daily Burn Is Targeting Fitness Beginners With TV Ads and Ephemeral Workout Sessions

Moving from direct response to true branding

By Lauren Johnson

January 11, 2016

As fitness and wellness becomes a bigger part of everyday consumers' lives, workout and nutrition brand Daily Burn is shaking up its advertising with a new message.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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