Creatives Turn Smartphones Into Interactive Books During Facebook Hackathon

Event provides hands-on experience with social network

Hackathons have long been a staple of Facebook's Silicon Valley culture, and they're increasingly becoming part of the agency world, which is why the social network wants to create them for brands in hopes of helping them find the next big idea.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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