Direct Mail Marketing

9 Ways to Make Direct Mail 'Irresistible'

Headshot of Summer Gould
By Summer Gould

Creating direct mail can be a challenge, as many marketers struggle to create direct mail that is irresistible to recipients. Many times, taking a look at what others are doing to either grab good ideas or avoid bad ones is a great place to start.

Another idea is to check the USPS’s irresistible mail website to help you generate direct mail ideas. Once there, you will find all kinds of information.

Here are a few USPS ideas to make your direct mail irresistible:

1.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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