Social Media Week

Crafts 2.0

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By Melissa Campanelli

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I had a short e-mail exchange recently with Rob Kalin, founder of Brooklyn-based Etsy, which may be the first true Web 2.0 company.

Etsy is an online marketplace for handmade goods. It also offers a host of ways for its customers to connect with Etsy and each other. For example, the site offers user profiles, forums, blogs, and a rating and feedback system for the site’s registered users, including crafters and artisans who sell their wares on the site.

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Headshot of Melissa Campanelli

Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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