CQ Press Launches New Legal and Lobbying Competitive Intelligence Database

CQ Press, an affiliate of Congressional Quarterly, Inc. has just launched its latest product -Practice Advance. This comprehensive new database gives law firm marketers, business development staff and lobbyists the prospect mining and competitive intelligence tools necessary for understanding, by specific practice and matter areas, who their competitors’ clients are and what marketing and communications activities they undertake each week.

“Marketing and business development in the legal and lobbying markets are incredibly dynamic, rapidly growing fields,” explains Ron Lippock, Director of Publishing at CQ Press’s Professional Division. “Professionals responsible for these tasks have their hands full servings the needs of their many internal clients. Practice Advance offers them a set of affordable, in-the-trenches tools that save them a great deal of time and give them access to vital searchable information on their competitors’ clients and business development activities that have never existed until now.

Read the rest when you click below.

Specifically, Practice Advance offers two sets of daily-updated data:

Practice Advance adds thousands of firm marketing activities each week, broken out by practice area – including conferences and seminars attended and held, press releases sent, media mentions, ads placed, by-lines written and even client newsletters sent. Each activity is accompanied by a description and link to the activity.

Practice Advance also currently lists over 10,000 client representations from over 3,000 firms – and that number is growing daily as well. Clients are searchable by firm, practice area and specific matters within specified practice areas. Case number, lobbying revenue generated (when applicable) and lawyers involved in the case s are also available to search and review .

“Practice Advance is also helpful for general counsels looking for firms to hire in specific matter areas of need,” adds Lippock. “General counsels need to know not only who has done work in their general practice areas – but who has handled issues that mirror their own. Practice Advance gives them that information.”