Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says

New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned. The social messaging company said today that app makers globally would be able to build mobile app campaigns like the ones already tested by Electronic Arts, Lyft and TwoDots.