'Cosmo Latina' Takes Aim At Bicultural Readers

English-language mag nixes family-friendly approach

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When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And it won’t be like the Spanish-language magazines that already dominate the market. For starters, it will be in English.

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