ContextWeb Bows Ad Net Ratings Site
With hundreds of ad networks lining up to sell excess display inventory, how can publishers know which nets are reputable — and which are less so?
ContextWeb, which manages the Adsdaq exchange, says it has a solution. The company has rolled out PubVantage.com, a hub where publishers can publicly rate and review ad networks, just as foodies dissect local restaurants on venues like Yelp.
Uncensored, unbiased feedback is hard to come by, causing a lot of trial, error and frustration among publishers, according to Anand Subramanian, president of the Adsdaq.
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