Direct Mail Marketing

Consumers Like Direct Mail

Headshot of Summer Gould
By Summer Gould

For the past several years, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly, it will not be considered “junk mail.” Yes, even millennials like to get mail.

Here are a few reasons people like to get mail:

  • Its delivered to their home through no effort on their part
  • It can be fun (get creative and think outside of the box)
  • A way to save money (people like a good deal)
  • It’s informative (people are curious)
  • It’s easily kept for future reference or use (use a magnet, they can then post on the fridge)

Direct mail statistics you should know (as reported in “From Letterbox to Inbox 2013”):

  • 79 percent of consumers say that they act on direct mail...
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Recommended articles