At Condé Nast, Social Sharing Is Always in Style

With virtual focus group Style Society, 'Vogue' mines intel from 2,000 fashion-focused females

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From Instagram and Pinterest to Pose, Twitter and Tumblr, the fashion-obsessed flock to social platforms to share everything from daily photos of outfits to random musings about style.

The importance of all that sharing wasn’t lost on Condé Nast, whose magazine brands and advertisers have a major stake in the whims of style-conscious women. That’s why the publisher of Vogue and Glamour sought to harness the power of fashion and social media by creating the Condé Nast Style Society, a virtual focus group serving Condé Nast and its marketing partners.



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