CNN has been in the news lately for all the wrong reasons. “Worst ratings in 20 years” kind of reasons. But digitally, it continues to thrive, regularly approaching 60 million unique users. And to hear digital svp, gm KC Estenson tell it, CNN’s digital success may actually be the source of its TV woes.
Adweek: Even though your focus is digital, what can you say about CNN’s TV ratings?
Our audience is watching CNN in ways that are not detectable in the Nielsen ratings.