CMOs Begin Rightsizing Their Social Media Expectations
Since businesses first started using social media marketing the big elephant in the room was how their activity on Facebook, Twitter or any other social network, was contributing to sales and overall revenue
If you run a company’s or business’s social media, odds are that topic has come up in a number of meetings. In a world of instant ROI, the position that engaging with customer bases in this way to achieve a larger, more long-term goal, becomes a difficult one to defend.
However
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