Clean Up After Yourselves, Marketers
You know what can really suck? When a piece of marketing is spot on … until it isn’t.
Let’s take a look at this email from American Red Cross … I’m a blood donor, and I regularly receive emails from the nonprofit, alerting me about blood drives and more. And hey, when the subject line is “MELISSA, This is Your Week’s Best Email,” it’s got to be good, right?
All right, this email is definitely on brand for me … photo of a puppy hugging a kitten? Check.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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