CIMM’s Jane Clarke on Measuring Cross-Platform Media
Coalition wants better digital analytics
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CIMM, the Coalition for Innovative Media Measurement, was formed in 2009 to advocate for improvements in media measurement and advertising analytics. Its members include TV content producers like The Walt Disney Company, CBS and NBC, media buyers like GroupM and Starcom MediaVest, and advertisers like Procter & Gamble and Unilever. Jane Clarke, the coalition's managing director, talks to Adweek about TouchPoints, its latest attempt to achieve this.
Adweek: Most people in advertising would agree that existing measurement tools and systems are broken.
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