Marketing and Sales

How to Tell If Your Marketing Works

Headshot of Chuck McLeester
By Chuck McLeester

My live Target Marketing Group Webinar yesterday, “How to Tell if Your Marketing Works,” deals with my favorite topic: measuring the results of direct marketing beyond traditional response rate metrics. If you missed it, you can access it on-demand here.

Direct Marketers are their own worst enemy when it comes to measurement. They often don’t know what’s working and what’s not, because their real ROI is hidden inside their data.

Analyzing direct marketing campaigns was a lot easier before the advent of the multichannel consumer.

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Headshot of Chuck McLeester

Chuck McLeester

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

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