Automation: The Dirty Word in Social Media Marketing

Opinion: Before you give up on the idea of automation altogether, let’s think about how email evolved


Most forward-leaning brands have social media teams using social listening software to aggregate, filter, sort and manually respond to conversations. These platforms have become essential for brands to know what their customers are saying about their brand—at scale.

And while this is a good start, brand marketers should be doing more to drive engagement and business outcomes at scale in social media. Automation, while often seen as a dirty word in social media marketing circles, can help.

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