Case Study: How Asana Activewear Achieved Efficiency With a Digital Asset Management System
Problem: Asana Activewear was spending too much time collecting and posting images on its website from its vendor partners. Devoting manpower to digital asset transfer management meant less time spent adding value to its business in more meaningful ways.
Solution: The online seller of yoga and fitness apparel implemented a free, centralized digital asset transfer system that could be used by its vendors for streamlined product image managment.
Results: Asana Activeware has achieved a 50 percent increase in efficiency relating to image exchange and management from vendors working with the product image selection partners versus nonusers.
Asana Activewear, an online seller of fitness and yoga apparel, secures nearly 3,000 product images from its 30 featured vendors twice annually to update its e-commerce website.
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