Can You Trademark 'Black Friday'?

Believe it or not, the holiday shopping season is upon us. It’s that time of year when retailers and manufacturers put their best foot forward to entice the public to shop, shop, shop. It’s also a time of year when brands — trademarks — are on display front and center.
While consumers may dive right into the shopping frenzy, brand owners and other companies need to consider what they can and cannot say from a trademark perspective as they seek to drive sales to their specific goods and services on certain shopping days that have taken on a life of their own.