Melissa Campanelli's The View From Here: Business Schools Offering Social Media Courses
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I read a March 30 New York Times article that said that many national and international business schools are incorporating social media strategy courses into their curriculums.
Take that, all of you social media marketing naysayers!
To meet the demand from companies for skills around social media strategies, tony business schools — including Harvard Business School; London Business School; Insead, the international business school based in Fontainebleau, France; and the École des Hautes Études Commerciales, known as HEC, in Paris — are incorporating courses on social media into their M.B.A.
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