Business Boom
Even as the economy tanks and many magazines take a dive, business titles clearly are not hurting for readers.
The category grew audience by a healthy 8.4 percent in the last year, according to Mediamark Research & Intelligence analysis of its fall audience report. Forbes, Time Inc.’s Money and Dow Jones & Co.-Hearst Magazines’ SmartMoney all posted gains in readership.
The numbers offer much-needed good news for publishers. Total print audience grew 3.2 percent year over year, with 131 of 216 MRI-measured consumer titles up.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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