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Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with the launch of two programs called Bud Light Birthday and Buds for Buds today.
The Anheuser Busch-owned brand and agency AKQA are rolling out the pilot programs in Denver and Chicago that will soon be launched nationally.
Bud Light Birthday lets Facebook users dole out free vouchers for Budweiser or Bud Light to of-age consumers on their birthdays.