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If your social media is just a collection of followers and not a community of rabid fans, you’re probably not being brutally honest and authentic online. Do you want 1 million followers who don’t care, or 10,000 who drink your Kool-Aid? The latter is absolutely more valuable than the former, which is strictly vanity.
And if you want to build a community of rabid fans, you’re going to have to (really) stand for something. You’re also going to have to get comfortable gaining some haters.
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