'Brave' Opens at Number One Amid Strange, Humorous Trademark Disputes
What do fruit preserves, a century-old baseball team, a misinformed attorney and a Scottish princess have in common? The word, “Brave.”
Disney-Pixar’s film Brave opened this past weekend to the tune of $66.7 million and was Pixar’s thirteenth number one opening. But Pixar has had difficulty securing a trademark for the movie’s title because, apparently, doing so may cause branding and marketing issues for a certain major league baseball team, and for…um…themselves?
The movie maker’s attempted registration has been hindered by two different disputes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in