Branding

Brands Take Stands: How Nike Just Did It Better Than Ever

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.

The “2018 Edelman Earned Brand” study (opens as a PDF) was just released that shows nearly 65% of consumers around the world now buy on belief, or buy from brands that have similar beliefs as they do, about morals, values, social issues and politics. These consumers state that they will choose, switch or boycott a brand accordingly.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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