Brands Are Lining Up to Reach Locket’s 150,000 Users

Mobile startup pays consumers to view ads

Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And yet, the two-month-old app has already attracted an impressive 150,000 users and a dozen campaigns ready to launch.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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