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Locket, an Android app that pays users a penny each time they view an ad while unlocking their phones, may seem like a head scratcher of a business model. And yet, the two-month-old app has already attracted an impressive 150,000 users and a dozen campaigns ready to launch.
One major brand joining up is SunnyD. The orange-flavored drink this week will test Locket’s high-res promos, which target consumers by location, time of day, gender and other parameters.