CRM

Does Your Brand Have ESP?

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Remember when personalization was the coolest thing in direct marketing, and we couldn’t wait to cash in on the increased ROI from writing customers’ names in the clouds and detailing their transaction history in letters, PURLs and email copy?

And then personalization became commoditized and we all tried to find the next big rush to higher ROI. For many that is retargeting, or monitoring individuals’ Web activities and placing ads about recent interests on random pages.

Even

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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