Bot Problem Keeps Getting Worse
More than half of U.S. traffic, per Solve Media
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You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the digital ad industry.
You’d be wrong. At least, according to the latest data from Solve Media, the company that places ads inside captchas across the Web (those things you type in to prove you’re not a robot).
According to Solve’s Quarterly Bot Traffic Market Advisory, 51 percent of all Web traffic in the U.S.
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