Bonnaroo is the latest music festival to test location-based technology this year, and is now releasing some data tied to the 100 beacons that were placed on the concert's 700-acre grounds in Manchester, Tenn.
This year marks the sixth consecutive year that Bonnaroo worked with Aloompa to use a mobile app to point attendees to additional information about the event. This year, iBeacons were added to the company’s iPhone app. "The main goal was to give proximity-based messages for interesting things around the festival site," said Drew Burchfield, founder of Aloompa.
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