The Biggest New Media Trend Is Analytics Transparency

Increasing demand to watch digital media at work

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

If we've seen one trend in the past few years across digital media (besides large-scale growth), it's a transparency that is often lacking in the corporate boardroom culture of major tradtional media brands. The most recent example of this came this afternoon when Business Insider CEO and founder Henry Blodget "opened the kimono" and published an extensive 90-slide presentation on the site's growth and strategy.

Titled "Business Insider Secrets Revealed!" Blodget bluntly and sensationally (as is his style) laid out the site's founding vision, complete with screenshots from the site's back end which show writer pageview counts for this month, traffic analytics throughout Business Insider's history, and lessons Blodget and his team have learned while running a digital-only news organization.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in