The Biggest New Media Trend Is Analytics Transparency

Increasing demand to watch digital media at work

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

If we've seen one trend in the past few years across digital media (besides large-scale growth), it's a transparency that is often lacking in the corporate boardroom culture of major tradtional media brands. The most recent example of this came this afternoon when Business Insider CEO and founder Henry Blodget "opened the kimono" and published an extensive 90-slide presentation on the site's growth and strategy.

Titled "Business Insider Secrets Revealed!" Blodget bluntly and sensationally (as is his style) laid out the site's founding vision, complete with screenshots from the site's back end which show writer pageview counts for this month, traffic analytics throughout Business Insider's history, and lessons Blodget and his team have learned while running a digital-only news organization.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in