The Biggest New Media Trend Is Analytics Transparency

Increasing demand to watch digital media at work

If we've seen one trend in the past few years across digital media (besides large-scale growth), it's a transparency that is often lacking in the corporate boardroom culture of major tradtional media brands. The most recent example of this came this afternoon when Business Insider CEO and founder Henry Blodget "opened the kimono" and published an extensive 90-slide presentation on the site's growth and strategy.