EA PopCap’s slidedeck on how turning Bejeweled freemium bumped daily downloads by nine-fold

Giordano Contestabile, who is a franchise business director at EA PopCap, was kind enough to share this slidedeck with us on how making Bejeweled Blitz freemium on iOS helped downloads go up by nine-fold. He adds that engagement and revenues are up five-fold as well.

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