Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Opinion: All activity should be in service of taking advantage of the immediacy of the platform

Twitter can still be a worthy investment bgwalker/iStock

Regardless of what you’ve heard, Twitter is not dead nor dying. If you’ve watched the news or read a BuzzFeed article within the past 24 hours, you’ve seen screenshots or embedded tweets that helped tell that story.