Bay Area Publisher Gets Ready to Test Mobile News App
In yet another sign of the way tablets and Smarphones are altering how on-the-go consumers expect to be able to consume local headlines, Bay Area News Group—parent company of the San Jose Mercury News, the Oakland Tribune, and other newspapers–is about to launch something called TapIn Bay Area.
The idea is to present users with an interactive digital news map, within which both the content and associated secondary tab links change depending on where the geographical cursor is pointed.
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