Backed by Big Brands, Facebook Is Taking On Slack in the Workplace Communication Space

Plus, it's a nonadvertising revenue stream

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

After 18 months of tests with businesses like Weber Shandwick, Facebook has opened Facebook Workplace—formerly known as Facebook for Work—to all organizations.

In a blog post, Facebook said 1,000 businesses are now on board with the tool that turns the social platform into a business-communication hub, as Slack and others try to shake up office communication. To differentiate itself, Facebook said big brands like Starbucks, Danone and use Workplace, and 100,000 groups have been added. It's also rolling out a program called Workplace Partner Program that gives companies including Deloitte, Edelman, TBWA Worldwide and Weber Shandwick the keys to helping set up clients' and companies' offices with Facebook Workplace.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in