Performance Marketing

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

Old-school tradition with new-wave tech

By Christopher Heine

December 23, 2016

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep the dream alive for kids this weekend with a little tech.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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