The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is taking advantage of the new platform to unveil one of its biggest custom content campaigns to date, “The Art of the Thrill,” for luxury auto brand Porsche.