Atlantic Media to Launch Another Digital-First Brand, for Defense Community

Borrows from Quartz model

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Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for the national security community, will be the latest output of the company strategy to launch verticals aimed at influentials in the digital form in which they've grown accustomed to getting their news.

Set for a mid-summer launch, Defense One is a natural extension for Atlantic Media, since it already serves some 60,000 senior-level subscribers in the Department of Defense through its Government Executive and National Journal brands.



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