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When it comes to the “filter bubble” that’s at the top of everyone’s minds with the current news cycle, the question that often gets asked is, “How did this happen?”
We use social media so frequently and so casually in our everyday lives that it’s easy to forget that these platforms are tools and businesses in their own right. And businesses want to give their consumers the least stressful and most enjoyable experience possible—or, in the case of Facebook and Twitter, what they think their consumers will want as the most enjoyable experience.