Are Views From YouTube’s TrueView Ads True Views?

Some grumble about rankings, others cheer

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YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing plenty of angst, with some grumbling that the views game is rigged.

One point of contention is that networks like Machinima or Shut Up Cartoons can legitimately purchase views using YouTube’s TrueView ad product. Say a Machinima viewer watches a 30-second spot for a show from the Wigs channel—that counts as a view for Wigs.

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