Are Subscriber- or Date-based Actions Best in Triggered Email Campaigns?
Marketing technology, and more specifically, the exact tech you need to get your marketing campaigns where they need to be, should be at the forefront of all marketers’ minds in 2015.
We asked Jason Rodriguez, community manager at Litmus the following question about email: Are subscriber- or date-based actions best in triggered email campaigns?
He answered:
I don’t think it’s one or the other, really. Both are useful in specific situations. The real value is in understanding where they work best and paying attention to your subscribers’ habits.
Subscriber-triggered email campaigns are typically very engaging for users.
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