Applifier Says The Mobile Part of Its Cross-Promotion Network For Games is Outperforming Facebook
Applifier, the Helsinki-based company that is trying to give smaller developers the advantages of cross-promotion that the big developers have, said its mobile product is outperforming its Facebook service in terms of the share of new users it can drive to a game.
Co-founded by Jussi Laakkonen of Everyplay, Applifier began as an invite-only network of Facebook games that cross-promote each other to boost traffic for all. It was trying to replicate the network effects that the very largest developers like Zynga have in overseeing a large portfolio of titles.
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