In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until later this spring. But that's not stopping marketers from already experimenting with it.
Today, Marsh Supermarkets will reveal that it has installed beacons in all of its 75 stores. Once Apple Watch hits the market, the brand plans to send beacon-triggered reminders straight to shoppers' wrists. For example, the smartwatch app may pull up a shopping list once someone is inside a store.